Hatch Conference is a multi-track summit with content crafted for experienced designers to stay up to date, and meet others in similar states of their career.
Join for the conference alone, or grab a spot in our special events for design leaders and design system enthusiasts on the days before!
IS AI AN ENEMY OR ALLY
for the future of brand design and its integrity?
That is a question that a lot of branding teams and creatives ponder over, now that automations and generative design technology is starting to play a bigger role in our daily lives as designers, brand builders and creatives behind brands. The fundamental shift in our brand design is already happening and it is up to us to see it for it is and create meaningful amendments to our design philosophy.
WHAT YOU WILL LEARN
•How to automate brand design while guarding integrity of brand.
•Why brand builders are even more important than ever before.
•What challenges principals of brand design and their creators
ABOUT THE SPEAKER
Raitis is Chief Marketing Officer at collaborative branding platform – Corebook°. Corebook° startup serves a mission to ensure that by the year 2025 fixed-format PDF brand guidelines will have become a thing of the past. Raitis is local of the Baltic region with a global presence in the branding industry.